Summary: 

I bring diverse experience gained in Ireland, UK, Germany, Singapore and working globally in large multi-nationals like Dell, SAP and small start-ups. This culminates in broad business exposure, rich experience and insights to share to help you navigate the challenges of growing and scaling your business.

• Natural leader with significant experience in driving start-up high growth initiatives and business transformation programmes

• Strategic vision and operational execution with expertise gained in the largest Merger & Acquisition in IT history (Dell/EMC)

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Over the past 13 years

In the past 13 years I have led a variety of transformation or start-up programs for Dell Technologies:

• Oversaw and led global programs to transform the seller and partner experience, impacting $102bn annual revenue, through improving systems, technology, policies, processes, governance and managing change

• Set up operations for a new subscription Target Operating Model (TOM) in EMEA and Asia Pacific for APEX, Dell Technologies 'as a service' Cloud offering. Delivered first APEX solutions, typical deal value ~$2-3M

• Stood up business processes, training and enablement for the ELA (Enterprise License Agreement) program, a high margin software business

• Enabled the closure of very high value complex deals (>$500M) by solving the operational booking, billing challenges of multi-year deals

• Implemented global governance for all deals over $2M aligned to the company's risk framework, meeting audit requirements. Drove the global change management across 40k sellers and supporting business functions

• Led the setup of a new Internet of Things (IoT) product line for EMEA ($50M in year 1)

• Part of the team setting up the Services Sales organization for EMEA and growing the high-margin business from start-up to $500M in a few years.

 

Start-up

Before that, I spent 5 years in a telecom software start-up, Jinny Software, as Head of Marketing Communications. I built the marketing effort from scratch, growing a small global team to deliver on a range of marketing activities from lead generation, content marketing, global events, PR, analyst relations and all supporting internal systems and structures. During this period the business added 30 new customers globally and more than doubled revenue.

 

International experience

I previously spent 8 years with SAP working a number of roles, initially supporting the UK sales teams with competitive bids, moving to Germany where I supported a member of the SAP Executive Board with global communications, presentations and speeches, then Asia Pacific where I led the roll-out of a new Services portfolio to SAP sales, customers and partners. I returned to Ireland with SAP, working with their biggest Irish customer's in support of their SAP environments.

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I began my career as a market analyst with IDC and Dataquest. I am married and the mother of two young men near adulthood!